More Technology and a Family Focus

Looking for a new car in 2018? There’s never been a better year for the American buyer.

Many models rolling onto showroom floors this year were designed specifically for the American market — even those from foreign automakers.

Take the all-new Volkswagen Atlas. It’s made in the United States for the American market. It’s large size and moderate price is expected to be a hit among minivan buyers.

“This is the biggest and boldest Volkswagen we have ever built in the United States, delivering the distinctive design and craftsmanship we’re known for, now with room for seven,” says Hinrich Woebcken, the head of Volkswagen’s North America Region. “The Atlas marks a brand new journey for Volkswagen to enter into the heart of the American market.”

Honda also took a cue from American consumers with its newly redesigned Honda Odyssey. The minivan has reconfigured seating for greater accessibilty for growing families, plus better tech features to appeal to Millennial buyers.

Technology was the buzzword for many auto manufacturers as they rolled out their 2018 models.

Cameras and sensors are now all working to help the driver stay aware of the surroundings and help the vehicle avoid collisions. Connectivity is also a priority, both between the vehicle and your smart devices, but also helping the passengers connect with the world.

“There is new technology being deployed across a wider range of cars,” says  IHS Automotive Senior Analyst Stephanie Brinley. “There are cars that can communicate with the home, and the car is increasingly a part of the Internet of Things. The pace of that integration is likely to increase.”